The Band World

The SILENT Brass™ Wins Design for Asia Awards 2014

Yamaha Corporation’s SILENT Brass™ won a Design for Asia Awards 2014 ― Grand Award hosted by the Hong Kong Design Centre on 21th November.

Previously, a total of three Yamaha products had received a Gold award and other commendations at the Design for Asia Awards, but this was the first time for Yamaha to pick up a Grand Award.

“It offers the potential for musicians to practise as they can listen to themselves play in silence.”Tetsuyuki Hirano, Design for Asia Awards 2014 Judge

Moreover, following on from the 2013 Good Design Awards: Gold Award, the 2014 iF Product Design Award, and the Red Dot Design Award: Product Design 2014, this latest award is the fourth Yamaha has received for SILENT Brass™.

Watch the video below to find out more about the new SILENT Brass™.

About DFA Awards 2014

Design for Asia Awards is the flagship programme of Hong Kong Design Centre to celebrate design excellence and acknowledge outstanding designs with Asian perspectives. The total entries this year hit a record high of over 1,000 from 23 countries and regions in Asia and beyond. Every year, HKDC invites local and international professional designers and industry leaders to form a judging panel and deliberate the submissions.

 

Band Post
Band Post

A contributing editor at TBP.

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